BORN PRETTY

BORN PRETTY brings color, creativity, and quality together in one versatile line trusted by nail techs and enthusiasts alike. From vibrant gel polishes to detailed nail art essentials, this brand covers the full spectrum of modern nail design. Whether you're stocking a salon or building your personal kit, explore the complete BORN PRETTY collection at Em Beauty alongside nail stickers and other art supplies to keep every look fresh and on-trend.


194 products

About BORN PRETTY

BORN PRETTY has built a strong following among nail professionals and at-home enthusiasts for its broad range of on-trend products at accessible price points. The brand spans gel color, nail art tools, top and base formulas, and decorative accessories — making it a go-to resource when you want variety without sourcing from a dozen different suppliers. At Em Beauty, the BORN PRETTY lineup sits alongside complementary professional nail supplies so you can build a complete service menu from a single shop.

Gel Color and Finishes

BORN PRETTY's gel polish range covers everything from classic cremes to specialty finishes. Pair any color with a reliable top and base gel for a long-lasting result, and cure with a quality lamp from our UV and LED lamps collection. If you love dimensional effects, their cat eye and chrome-compatible shades work beautifully alongside dedicated cat eye gel and chrome powders for a seamless finish.

Nail Art Tools and Accessories

One of BORN PRETTY's strengths is its nail art range. From fine-detail art gels and liners to foils and flakes, the brand gives artists the tools to execute intricate designs with confidence. Complement these with rhinestones and charms for 3D embellishments, or layer in glitter and flakes for added texture and sparkle. Having the right brushes on hand makes all the difference when executing detailed nail art work.

Nail Stickers and Decals

BORN PRETTY offers an extensive range of nail decals and wraps that make intricate nail art achievable in less time. Browse the full nail stickers collection at Em Beauty to find styles that pair well with BORN PRETTY gel colors for quick, polished results your clients will love.

Building Your Kit with BORN PRETTY

Whether you're a working nail tech or a salon owner restocking supplies, BORN PRETTY products integrate easily into existing workflows. Round out your setup with files and buffers for proper prep and finishing, and check our new arrivals regularly — BORN PRETTY frequently releases seasonal collections and trend-driven shades that move quickly.

What types of products does BORN PRETTY offer at Em Beauty?

The BORN PRETTY collection at Em Beauty includes gel polishes, art gels, nail stickers, chrome and foil accessories, and more. It's a broad line suited for both professional nail techs and at-home enthusiasts who want trend-forward nail art supplies in one place. Browse the full collection to see current in-stock offerings.

Do BORN PRETTY gel polishes require a specific lamp?

BORN PRETTY gel polishes are generally compatible with standard UV and LED nail lamps. For best results, always follow the brand's recommended cure times. You can find a range of compatible UV and LED lamps at Em Beauty to pair with your gel products.

What top and base coats work with BORN PRETTY gels?

Most professional top and base gels are compatible with BORN PRETTY gel polishes. Using a quality base coat improves adhesion and a top coat seals in color and adds shine or a matte finish depending on your preference.

Can I use BORN PRETTY products for nail art?

Absolutely. BORN PRETTY is particularly well regarded for nail art applications. Their products pair well with art gels and liners, rhinestones and charms, and foils and flakes available at Em Beauty for complete nail art looks.

Where can I find new BORN PRETTY releases at Em Beauty?

Check the new arrivals collection regularly to catch the latest BORN PRETTY drops. Seasonal shades and trend collections are added as they become available, so it's worth revisiting often if you like staying current with new releases.